Online Marketing Solutions

Today, the best business owners spend significant resources in building their brands online -- it’s what you have to do to compete. In business, after all, your brand’s good reputation is your greatest asset.

But what if - despite your efforts to build your brand online - negative sentiment about your brand develops online? And what if it develops quickly? Thanks to the popularity and power of social networking, online news and views spread like wildfire, and a brand’s hard-won reputation can be ruined in hours. 

Not very long ago, “it was fairly easy to outrun a disgruntled customer, a misinformed journalist or some other minor blunder. That time now belongs to another world. Today’s hyper-connected socially responsible individual can connect with millions across the globe inform not only friends but legions of others as an exercise of radical transparency . Are you listening or are their words falling on your deaf corporate ears? Are you joining their conversation or hoping you can drown out their words with yours? What do people know about you from a simple online search?” (Bryan Eisenberg, author: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing from www.radicallytransparent.com)

Online Reputation Management (ORM) is the act of gathering and measuring that online feedback, analyzing online sentiment, and then promoting positives and eliminating negatives. It has quickly become an essential part of any successful company’s marketing and communications plan. Why?

Your business and your brand have a reputation online whether or not you choose to activelyparticipate in online promotional activities. And if you don’t manage and monitor what’s beingsaid about your business and brand online and control your online reputation, someone elsewill. So, whatever your online marketing efforts entail, the management/monitoring is as important as the marketing.

But you’re busy growing your business in “the real world”, and most companies today lack the following crucial elements to successfully carry out regular and successful Online Reputation Management:

1) time
2) staff
3) budget
4) knowledge
5) partnerships
6) access to cutting-edge ORM tools and programs

That’s why you need to hire a professional. A good professional online reputation management firm will help you to: hear what your customers (and your potential customers), as well as competitors and industry insiders (bloggers, critics, and journalists, for example) are saying about your brand; analyze trends in online feedback; manage critics and complaints, and then respond to it in a way that will build your brand, create positive sentiment and loyalty, drive sales and grow your business -- perhaps by re-branding, changing service/product offerings, or refocusing targeted marketing campaigns.

You simply can’t (and shouldn’t) do it on your own.

You can, however, learn quite a bit about your current online reputation just by searching for yourself, your brand, your company in Google, Facebook or Twitter. What do you find? After initial analysis, your company can decide if you have to:

1) create a positive online reputation because none currently exists
2) monitor, manage, and maintain an already positive online reputation, or
3) prepare for/mitigate bad press that could lead to a bad reputation online

Then make the positive and important choice to partner with a professional. 

In choosing a professional online reputation management firm, look for one that incorporates extensive knowledge, high-quality online brand and product reputation monitoring programs, and customizable analysis and reporting tools to measure the efficacy of campaigns– business owners like you can generate brand awareness, benefit from powerful positiveword-of-mouth advertising, increase traffic and sales, and develop customer loyalty.

Stir Solutions is that company. We are a team of internet marketing experts with over a decade of experience in Social Media Marketing and Monitoring who specialize in helping you to manage and grow your business through a customized and comprehensive social media monitoring and online reputation management system. Our team offers, among others, the following Online Reputation Management Services:

• Social media reputation management
• Social media brand management
• Social media monitoring and reporting
• Campaign/Product Launch monitoring
• Corporate and staff monitoring
• Twitter monitoring
• Facebook monitoring
• Linkedin monitoring
• Youtube monitoring
• Blog monitoring
• Search engine reputation management
• Analytics and reporting

We will:

• Monitor blogs, forums, social networks (Twitter), and image- and video-sharing sites
• Learn what people are saying about your brand, your industry, and your competition
• Track what people like and dislike about your brand
• Monitor negative and positive conversations about your brand across cyberspace
• Monitor the efficacy of product launches and campaigns
• Provide summaries of the most buzz-worthy stories
• Implement tools, systems, and policies for online reputation defence & building

To learn more about Stir and our Internet Marketing Services, call us today.